Small-scale business marketing might be a subject that established companies devote an entire department to. But that doesn’t mean that smaller companies can’t effectively reach and maintain their consumer base. Smaller companies can build and maintain their brand using a variety of strategies which include online marketing, as well as traditional methods like billboards and printed ads.
Online marketing, which includes websites for businesses and profiles on social media, is a vital component of any marketing strategy for small-sized companies. A well-designed site provides important information about your business including your products and services. It also lists your address, operating hours, pricing and contact information. Additionally, a small site for business can be an ecommerce platform where you can sell your products and services directly to customers.
In addition to having an online presence, small companies can also utilize more traditional strategies to market themselves, such as distributing advertisements in newspapers, coupon books, as well as participating in market stalls and trade shows. One method of increasing brand recognition is to team up with influencers. These are people with a large following on platforms such as Instagram or YouTube.
Having a clear and effective marketing plan is essential for any small-scale business. Our survey results show that the majority of small businesses plan to increase marketing efforts throughout the entire year. Email and Facebook were the two marketing tactics which yielded the highest ROI on investment. Paid digital advertising and content marketing completed the top five. On the other hand, direct mail, SMS marketing and Twitter merited a lower return on investment.